STYLE GUIDE
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


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Welcome to our Style Guide. Let's make this easy for you. We know finding the right size and style can be daunting for some people.
All our bras are underwire-free, soft-cup styles made from Tencel and feature soft plushback elastics and adjustable back straps, and hook and eye closures for your comfort and support.
We’re strong believers that once you go wireless, you won’t look back.
97% of customers are happy with the size and style ordered so we’re confident this will help you find what you’re looking for.
Maggie


Maggie
The Maggie Bra features a vintage-inspired three-piece cup design, scooped neckline and lined lower cup to give shape and comfort. This is a bandeau style bra, meaning no separate cups.
Style:
Scoop
Best style for:
The Maggie is well suited to anyone that is fuller in the lower part of the bust or if you have a petite bust and a large underband and small bust measurement. Ideal for cup sizes 8A - 16C
Fit:
Available in XS-XL
Accommodates up to a C cup
What people are saying:
“Beautiful!. I was not sure about a bra without wire, the cut is superb!. Honestly the most well thought out design.”
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Maggie
The Maggie Bra features a vintage-inspired three-piece cup design, scooped neckline and lined lower cup to give shape and comfort. This is a bandeau style bra, meaning no separate cups.
Style:
Scoop
Best style for:
The Maggie is well suited to anyone that is fuller in the lower part of the bust or if you have a petite bust and a large underband and small bust measurement. Ideal for cup sizes 10A - 16C
Fit:
Available in XS-XL
Accommodates up to a C cup
What people are saying:
“Beautiful!. I was not sure about a bra without wire, the cut is superb!. Honestly the most well thought out design.”
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Angela
The Angela Bra features a triangle-shaped neckline. A U wire at the front supports the cup shape and gathering detail allows for greater flexibility in the cup capacity.
With fully lined and darted cups, this style suits most shapes.
Style:
Technical Triangle
Best style for:
This versatile triangle shaped style suits most shapes,in particular those with a fuller top bust. This is our most popular bra style. Ideal for cup sizes 8A - 16D/18C
Fit:
Available in XS-XL
Accommodates up to a D cup
What people are saying:
“I was sceptical about ordering a bra online that is not "cup size specific"but oh my gosh was I wrong! This bra is so comfortable and sexy. I couldn't stop pulling up my shirt to have a look when I walked by my mirror. Obsessed.”
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Angela


Angela
The Angela Bra features a triangle-shaped neckline. A U wire at the front supports the cup shape and gathering detail allows for greater flexibility in the cup capacity. With fully lined and darted cups, this style suits most shapes.
Style:
Technical Triangle
Best style for:
This versatile triangle shaped style suits most shapes, in particular those with a fuller top bust. This is our most popular bra style. Ideal for cup sizes 10A - 16D/18C
Fit:
Available in XS-XL
Accommodates up to a D cup
What people are saying:
“I was sceptical about ordering a bra online that is not "cup size specific" but oh my gosh was I wrong! This bra is so comfortable and sexy, I couldn't stop pulling up my shirt to have a look when I walked by my mirror. Obsessed.”
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

Angela
The Angela Bra features a triangle-shaped neckline. A U wire at the front supports the cup shape and gathering detail allows for greater flexibility in the cup capacity. With fully lined and darted cups, this style suits most shapes.
Style:
Technical Triangle
Best style for:
This versatile triangle shaped style suits most shapes, in particular those with a fuller top bust.
This is our most popular bra style. Ideal for cup sizes 10A - 16D/18C
Fit:
Available in XS-XL
Accommodates up to a D cup
What people are saying:
“I was sceptical about ordering a bra online that is not "cup size specific" but oh my gosh was I wrong!
This bra is so comfortable and sexy, I couldn't stop pulling up my shirt to have a look when I walked by my mirror. Obsessed.”
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Angela
The Angela Bra features a triangle-shaped neckline.
A U wire at the front and gathering detail allows for greater flexibility in the cup capacity.
With fully lined and darted cups and a higher sitting strap join, this style suits most shapes.
Style:
Technical Triangle
Best style for:
This versatile triangle shaped style suits most shapes, in particular those with a fuller top bust.
This is our most popular bra style.
Ideal for cup sizes 10A - 16D/18C
Fit:
Available in XS-XL
Accommodates up to a D cup
What people are saying:
“I was sceptical about ordering a bra online that is not "cup size specific" but oh my gosh was I wrong!
This bra is so comfortable and sexy, I couldn't stop pulling up my shirt to have a look when I walked by my mirror. Obsessed.”
Sarah


Sarah
The Sarah bra features a plunge sweetheart neckline. A small U wire at the centre front with a flattering gathered detail allows for greater flexibility in fit and accommodates your breasts natural fluctuations in size. A double lined, shaped cup and underbust cradles the natural curve of the bust with a thicker strap following up the shoulder, providing greater comfort and support.
Style:
Plunge
Best style for:
This versatile plunge style suits most shapes, in particular if your bust is fuller at the sides or in the lower part of your bust. The thicker straps provide extra support for anyone with a larger bust. Ideal for cup sizes 8A - 16D/18C.
Fit:
Available in XS-XL
Accommodates up to a D cup
What people are saying:
“My absolute favourite bra for fit and comfort. I was surprised at how supportive the underwire-free would feel and love the silhouette it has under clothing!”
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
Sarah
The Sarah bra features a plunge sweetheart neckline. A small U wire at the centre front with a flattering gathered detail allows for greater flexibility in fit and accommodates your breasts natural fluctuations in size. A double lined, shaped cup and underbust cradles the natural curve of the bust with a thicker strap following up the shoulder, providing greater comfort and support.
Style:
Plunge
Best style for:
This versatile plunge style suits most shapes, in particular if your bust is fuller at the sides or in the lower part of your bust. The thicker straps provide extra support for anyone with a larger bust. Ideal for cup sizes 10A - 16D/18C
Fit:
Available in XS-XL
Accommodates up to a D cup
What people are saying:
“My absolute favourite bra for fit and comfort. I was surprised at how supportive the underwire-free would feel and love the silhouette it has under clothing!”
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Rachel
The Rachel bra features a fully double-lined, shaped cup and underbust that cradles the natural curve of your bust. Hidden power mesh side sling supports the side of the breast and a wide underband in soft satin elastic anchors the bra on the body. Wider, adjustable straps and a triple hook and eye means more support and comfort for larger sizes. A supported U wire at the front is a flattering detail and enhances flexibility in cup capacity.
Style:
Fuller Cup
Best style for:
This style was specifically designed for women who didn’t fit our existing styles and goes up to a G cup. It offers more support and coverage than our other styles. It is also suitable to wear while doing light exercise for small busts. Ideal for cup sizes 8A-20G.
Fit:
Available in XS-3XL
Accomodates up to a G cup
What people are saying:
“This is the third Rachel bra I have bought, & I don't wear any other bras now!
The fit is very good, I took advise from the helpline & went with the larger size & it fits better than any I've worn before.”
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Rachel
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Rachel
The Rachel bra features a fully double-lined, shaped cup and underbust that cradles the natural curve of your bust. Hidden power mesh side sling supports the side of the breast and a wide underband in soft satin elastic anchors the bra on the body. Wider, adjustable straps and a triple hook and eye means more support and comfort for larger sizes. A supported U wire at the front is a flattering detail and enhances flexibility in cup capacity.
Style:
Fuller Cup
Best style for:
This style was specifically designed for women who didn’t fit our existing styles and goes up to a G cup. It offers more support and coverage than our other styles. It is also suitable to wear while doing light exercise for smaller busts. Ideal for cup sizes 10A-18G/20F/22B
Fit:
Available in XS-3XL
Accomodates up to a G cup
What people are saying:
“This is the third Rachel bra I have bought, & I don't wear any other bras now!
The fit is very good, I took advise from the helpline & went with the larger size & it fits better than any I've worn before.”
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

Rachel
The Rachel bra features a fully double-lined, shaped cup and underbust that cradles the natural curve of your bust. Hidden power mesh side sling supports the side of the breast and a wide underband in soft satin elastic anchors the bra on the body. Wider, adjustable straps and a triple hook and eye means more support and comfort for larger sizes. A supported U wire at the front is a flattering detail and enhances flexibility in cup capacity.
Style:
Fuller Cup
Best style for:
This style was specifically designed for women who didn’t fit our existing styles and goes up to a G cup.
It offers more support and coverage than our other styles. It is also suitable to wear while doing light exercise for smaller busts. Ideal for cup sizes 10A-18G/20F/22B
Fit:
Available in XS-3XL
Accomodates up to a G cup
What people are saying:
“This is the third Rachel bra I have bought, & I don't wear any other bras now! The fit is very good, I took advise from the helpline & went with the larger size & it fits better than any I've worn before.”
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Belle
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Belle
The Belle Maternity bra is designed to provide the necessary support and comfort to postnatal mothers. Easy drop-down cups with two layers of fabric and A-frame internal support are the key to comfortable nursing. A wide, soft elastic under band and powermesh lined back wing with triple hook and eye give extra support.
Style:
Maternity
Best style for:
This style is perfect for postnatal feeding mothers. Ideal for cup sizes 8A - 16F
Fit:
Available in XS-XL
Accommodates up to a F cup
What people are saying:
“Beautiful material for tender breastfeeding nipples. Very comfortable. Only maternity bra I am wearing (despite having a drawer full of others).”
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
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Belle
The Belle Maternity bra is designed to provide the necessary support and comfort to postnatal mothers. Easy drop-down cups with two layers of fabric and A-frame internal support are the key to comfortable nursing. A wide, soft elastic under band and powermesh lined back wing with triple hook and eye give extra support.
Style:
Maternity
Best style for:
This style is perfect for postnatal feeding mothers. Ideal for cup sizes 10A - 16E/18D
Fit:
Available in S-XL
Accommodates up to a E cup
What people are saying:
“Beautiful material for tender breastfeeding nipples. Very comfortable. Only maternity bra I am wearing (despite having a drawer full of others).”
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