Videris is a New Zealand-based lingerie brand with wellness, sustainable and ethical practices at its heart.
Founded by Chloé Julian in 2018 and launched in 2020, almost two years of research and development went into designing and producing our debut collection.
Before launching Videris, Chloé spent 15 years overseas designing lingerie for Stella McCartney Lingerie, Agent Provocateur and David Beckham Bodywear. In 2017, she led the design team to launch Rihanna’s lingerie line Savage X Fenty as VP of Design. Reflecting on her design experience and her interest in holistic health, Chloé felt there was space for a considered lingerie brand. One that combined her design expertise, ethical and sustainable materials and mindfulness.
Whether you need green to bring balance to your physical and emotional wellbeing or violet to spark creativity, we believe colour can help you release your light from within.
Videris - translating from Latin into 'you are seen' - is founded on these principles.
Videris is lingerie for everyday wellbeing.
We believe there’s beauty in the everyday. Beauty in the everyday moments we take for ourselves to nourish and cleanse. Revive and awaken. Reaching into our underwear drawer is no different. It’s a moment to consider what’s right for our body, our mood and the world around us.
Designed for comfort and support. Made from natural and sustainable fabrics. In colours designed to enhance a feeling or mood.
Natural, breathable fabrics. Designed to move with your body.
Choose natural and sustainable materials.
Polyester, polyamide, nylon. Whatever it’s called, it’s made from plastic. And it’s saturating the underwear industry. Creating the lace, mesh and tulles found in your bras and knickers.
Like you, we don’t think it’s right to cover our most sensitive areas in plastic. That’s why we use TENCEL™ in all our lingerie and sleepwear.
TENCEL™ gives you the chance to breathe. Everywhere. It's natural fibers absorb moisture more efficiently than cotton, supporting the body’s natural thermal regulation and keeping your skin feeling cool and dry. It’s also super-soft to the touch, making it extra luxurious against your body.
Our lingerie is certified OEKO-TEX® Standard 100. This means every thread of fabric, trim or fastener we use has been tested to make sure it contains no harmful substances.
No toxic dyes. No heavy metals.
Choose Comfort
We know it can be hard to find a bra that fits just right. That’s why we don’t use underwire in our bras.
Our soft-cup, underwire-free bras combine thoughtful, design expertise to create beautiful pieces that consider the comfort and needs of women to leave you feeling supported and comfortable. All-day long.
Our bras move with you. Accommodating the natural swells and lulls in your breast size unlike a traditional underwire style.
Choose Colour
At Videris, we’re inspired by connecting to our inner self through colour.
We believe colour can foster a mood or feeling. Colour can change the way we move through our day. We encourage you to set an intention when you choose the colour of your lingerie. How do you feel? How do you want to feel?
The collection includes nine colours we believe represent a spectrum of emotions and moods. We hope you find joy, strength and alignment within these colours
